For Harry’s new opening in the iconic, bustling Victoria neighborhood of London, we aimed to create a memorable experience that would honor Italy’s rich culinary heritage. By blending nostalgic Italian charm with playful moments and exquisite food photography, all accented by elegant styling, we brought the essence of Italy to life. The campaign not only captured hearts but also achieved remarkable success, with the opening generating fully booked reservations for over a month.
Photography Dean Martindale
For the menu design, we envisioned a sleek, minimalist aesthetic that felt both classic and modern. Drawing inspiration from the iconic Harry's Pergola, we crafted a design that seamlessly captured its timeless elegance while reflecting a contemporary twist. The result was a cohesive brand experience, ensuring consistency across every touchpoint.
For Harry’s Victoria opening, we sought to create a buzz that went beyond traditional marketing. To capture attention, we brought the beloved Harry’s Limoncello to life through a captivating CGI video, where it makes its grand arrival at the underground station. This iconic moment not only highlighted the brand’s playful spirit but also celebrated its deep cultural heritage in a fresh, unforgettable way.