Lunar New Year
For this campaign, we wanted to create something cinematic, drawing inspiration from the legendary Wong Kar-wai. Our goal was to make it feel both inviting and accessible while maintaining a sense of luxury. Visually, we aimed for a warm and welcoming aesthetic with a rich cinematic touch.
Photography Kim Lang
We created a digital page to guide customers through the Lunar New Year journey, ensuring creative consistency with the overall campaign. Serving as both a data capture tool and engagement hub, it boosted brand visibility by 30%.
For the menu design, we collaborated with master illustrator Sean Sevestre to create a piece that feels both luxurious and inviting. The goal was to capture Ivy Asia’s bold identity while keeping it elegant and approachable.
To celebrate Lunar New Year, we designed an immersive experience that captivated both The Ivy Asia’s audience and the broader city. A mesmerizing drone dance spectacle illuminated the sky over London’s iconic Tower Bridge, blending tradition with innovation to create a breathtaking moment that embodied the brand’s spirit.