https://razvanpestean.com Razvan Pestean Sun, 21 Jun 2026 12:29:38 +0000 https://razvanpestean.com en https://razvanpestean.com/MA-NA-Mayfair Sun, 21 Jun 2026 12:29:38 +0000 Razvan Pestean https://razvanpestean.com/MA-NA-Mayfair [‘Mana’]&nbsp;the unseen life force that exists beneath all things. This philosophy underpins our ethos, from sourcing and craftsmanship to ritual, atmosphere and energy. Executive Chef Leonard Tanyag debuts a menu inspired by time-honoured Japanese techniques viewed through a modern London lens. Precision | Heat | RhythmPhotography Lateef Okunnu, Helen Cathcart Old Mayfair. New Encounters. Set in the heart of Mayfair, MA/NA Mayfair is designed around fire, rhythm and connection. <img width="6530" height="4353" width_o="6530" height_o="4353" data-src="https://freight.cargo.site/t/original/i/4bd21b09379e9e416bdaa5a0222001707c6c8dd401d7d5a4bde012c3c2f5e6af/MaNa_0221_R2.jpg" data-mid="249674640" border="0" src="https://freight.cargo.site/w/1000/i/4bd21b09379e9e416bdaa5a0222001707c6c8dd401d7d5a4bde012c3c2f5e6af/MaNa_0221_R2.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/29345fe0adbb779a488f744c6957a6e2a807443010a0c6117cfd1938b4b48a1b/MaNa_0042_R2.jpg" data-mid="249674641" border="0" src="https://freight.cargo.site/w/1000/i/29345fe0adbb779a488f744c6957a6e2a807443010a0c6117cfd1938b4b48a1b/MaNa_0042_R2.jpg" /> <img width="6685" height="4457" width_o="6685" height_o="4457" data-src="https://freight.cargo.site/t/original/i/74d943e54a982c134ca0637e54afbf873e53762244deb45d8fc92eca921a8cf6/MaNa_0080_R2.jpg" data-mid="249674642" border="0" src="https://freight.cargo.site/w/1000/i/74d943e54a982c134ca0637e54afbf873e53762244deb45d8fc92eca921a8cf6/MaNa_0080_R2.jpg" /> <img width="6582" height="4388" width_o="6582" height_o="4388" data-src="https://freight.cargo.site/t/original/i/1100899094c47384ceb225d1287c31a2b49d8baad27168c1bd2ccb99b67b702c/MaNa_0123_R.jpg" data-mid="249674643" border="0" src="https://freight.cargo.site/w/1000/i/1100899094c47384ceb225d1287c31a2b49d8baad27168c1bd2ccb99b67b702c/MaNa_0123_R.jpg" /> The MA/NA menu draws from Japan’s time-honoured kitchen, using the highest-grade ingredients from Asia and the UK. Pristine produce, handled with precision and defined by the rhythm of the seasons. <img width="6432" height="8576" width_o="6432" height_o="8576" data-src="https://freight.cargo.site/t/original/i/401b6e9201cddcf8a15c35a34717f2c56237e71c068ee9c351be88ec2edc4058/MANA-JUNE-2026-lateef.photography-193.jpg" data-mid="249674667" border="0" src="https://freight.cargo.site/w/1000/i/401b6e9201cddcf8a15c35a34717f2c56237e71c068ee9c351be88ec2edc4058/MANA-JUNE-2026-lateef.photography-193.jpg" /> <img width="4609" height="6145" width_o="4609" height_o="6145" data-src="https://freight.cargo.site/t/original/i/9f4bb14584e6f02b3017ded3bdef813d6c9a34e6c7f79eec76c7a0a22372294c/MANA-JUNE-2026-lateef.photography-163.jpg" data-mid="249674668" border="0" src="https://freight.cargo.site/w/1000/i/9f4bb14584e6f02b3017ded3bdef813d6c9a34e6c7f79eec76c7a0a22372294c/MANA-JUNE-2026-lateef.photography-163.jpg" /> <img width="4550" height="6066" width_o="4550" height_o="6066" data-src="https://freight.cargo.site/t/original/i/dcb551d4ad096e2aa8b07e7e81f8665773f23b1d42994de03e8008ff5959e8a8/MANA-JUNE-2026-lateef.photography-107.jpg" data-mid="249674669" border="0" src="https://freight.cargo.site/w/1000/i/dcb551d4ad096e2aa8b07e7e81f8665773f23b1d42994de03e8008ff5959e8a8/MANA-JUNE-2026-lateef.photography-107.jpg" /> <img width="7777" height="10369" width_o="7777" height_o="10369" data-src="https://freight.cargo.site/t/original/i/7685aa3b8a71261e547ccc80d926d7004ae81458d01fe6ecb360cd793d2be3a1/MANA-JUNE-2026-lateef.photography-91.jpg" data-mid="249674670" border="0" src="https://freight.cargo.site/w/1000/i/7685aa3b8a71261e547ccc80d926d7004ae81458d01fe6ecb360cd793d2be3a1/MANA-JUNE-2026-lateef.photography-91.jpg" /> <img width="2951" height="3935" width_o="2951" height_o="3935" data-src="https://freight.cargo.site/t/original/i/d4471b80ffc9e93f1259708167657069fcb9ab8c61f43259c8fb754426128b10/MANA-JUNE-2026-lateef.photography-41.jpg" data-mid="249674671" border="0" src="https://freight.cargo.site/w/1000/i/d4471b80ffc9e93f1259708167657069fcb9ab8c61f43259c8fb754426128b10/MANA-JUNE-2026-lateef.photography-41.jpg" /> <img width="5793" height="8690" width_o="5793" height_o="8690" data-src="https://freight.cargo.site/t/original/i/e45ae6d25ddaddfb218f06d148be84c6bf2df2a8ef16cba8c94b2a1c3d674284/MA_NA-Mayfair--46X.jpg" data-mid="249674891" border="0" src="https://freight.cargo.site/w/1000/i/e45ae6d25ddaddfb218f06d148be84c6bf2df2a8ef16cba8c94b2a1c3d674284/MA_NA-Mayfair--46X.jpg" /> <img width="3386" height="5079" width_o="3386" height_o="5079" data-src="https://freight.cargo.site/t/original/i/d9937926fc1e593af31bd336fb9cdf07b2808c8dc8c11d27cbb77ae51d38999f/MA_NA-Mayfair--54X.jpg" data-mid="249674892" border="0" src="https://freight.cargo.site/w/1000/i/d9937926fc1e593af31bd336fb9cdf07b2808c8dc8c11d27cbb77ae51d38999f/MA_NA-Mayfair--54X.jpg" /> <img width="5623" height="8434" width_o="5623" height_o="8434" data-src="https://freight.cargo.site/t/original/i/87ea25d5b3deb0543a80896b6e14bccf4912c9b6be79e73d916b71cfbeb6f5ce/MA_NA-Mayfair--69X.jpg" data-mid="249674893" border="0" src="https://freight.cargo.site/w/1000/i/87ea25d5b3deb0543a80896b6e14bccf4912c9b6be79e73d916b71cfbeb6f5ce/MA_NA-Mayfair--69X.jpg" /> <img width="6336" height="9504" width_o="6336" height_o="9504" data-src="https://freight.cargo.site/t/original/i/6bb8077cbedcf81fa3f48a0df176068d5bebc0c89f54fbaef6d7b7ccc6cb1490/MA_NA-Mayfair--01X.jpg" data-mid="249674956" border="0" src="https://freight.cargo.site/w/1000/i/6bb8077cbedcf81fa3f48a0df176068d5bebc0c89f54fbaef6d7b7ccc6cb1490/MA_NA-Mayfair--01X.jpg" /> <img width="5316" height="7974" width_o="5316" height_o="7974" data-src="https://freight.cargo.site/t/original/i/61522266259970b1aa3f65be2b59630b10cf4c10019866895f46ffb0875327c1/MA_NA-Mayfair--34X.jpg" data-mid="249674958" border="0" src="https://freight.cargo.site/w/1000/i/61522266259970b1aa3f65be2b59630b10cf4c10019866895f46ffb0875327c1/MA_NA-Mayfair--34X.jpg" /> <img width="6336" height="9504" width_o="6336" height_o="9504" data-src="https://freight.cargo.site/t/original/i/6746fbe72e5615adef97690db90d4d5fa4b6f2e5e83569658f4b413c14146861/MA_NA-Mayfair--49X.jpg" data-mid="249674962" border="0" src="https://freight.cargo.site/w/1000/i/6746fbe72e5615adef97690db90d4d5fa4b6f2e5e83569658f4b413c14146861/MA_NA-Mayfair--49X.jpg" /> <img width="7222" height="9629" width_o="7222" height_o="9629" data-src="https://freight.cargo.site/t/original/i/4e4f56b5d61becd46a180b470d30facbe646536ba74044239ccd58267ecefda4/P-PLUM-BAMBOO1mana.jpg" data-mid="249674963" border="0" src="https://freight.cargo.site/w/1000/i/4e4f56b5d61becd46a180b470d30facbe646536ba74044239ccd58267ecefda4/P-PLUM-BAMBOO1mana.jpg" /> <img width="5544" height="7392" width_o="5544" height_o="7392" data-src="https://freight.cargo.site/t/original/i/0bfba4e31ed1d383d5156c27400acb5e931963db9b8261d51fc632255b262ac1/MANA-JUNE-2026-lateef.photography-9.jpg" data-mid="249674964" border="0" src="https://freight.cargo.site/w/1000/i/0bfba4e31ed1d383d5156c27400acb5e931963db9b8261d51fc632255b262ac1/MANA-JUNE-2026-lateef.photography-9.jpg" /> <img width="6878" height="9170" width_o="6878" height_o="9170" data-src="https://freight.cargo.site/t/original/i/817f215c97840946f1dc369b9070c1313c1e0c4bec59732b297b6cb0c51c7347/MANA-JUNE-2026-lateef.photography-16.jpg" data-mid="249674965" border="0" src="https://freight.cargo.site/w/1000/i/817f215c97840946f1dc369b9070c1313c1e0c4bec59732b297b6cb0c51c7347/MANA-JUNE-2026-lateef.photography-16.jpg" /> <img width="5549" height="7398" width_o="5549" height_o="7398" data-src="https://freight.cargo.site/t/original/i/c54e6bc805dbbdcba55082ca81009750c2bae6c8958ba45a30fc154c40997238/MANA-JUNE-2026-lateef.photography-242.jpg" data-mid="249674968" border="0" src="https://freight.cargo.site/w/1000/i/c54e6bc805dbbdcba55082ca81009750c2bae6c8958ba45a30fc154c40997238/MANA-JUNE-2026-lateef.photography-242.jpg" /> <img width="4897" height="6530" width_o="4897" height_o="6530" data-src="https://freight.cargo.site/t/original/i/37bfe9a24b7eb7ebd49da3fb4d33605028fdef163a7e81a927de5dc8d3c45783/MANA-JUNE-2026-lateef.photography-20.jpg" data-mid="249674970" border="0" src="https://freight.cargo.site/w/1000/i/37bfe9a24b7eb7ebd49da3fb4d33605028fdef163a7e81a927de5dc8d3c45783/MANA-JUNE-2026-lateef.photography-20.jpg" /> Precision | Heat | Rhythm https://razvanpestean.com/Hypebeast Wed, 05 Jan 2022 11:04:37 +0000 Razvan Pestean https://razvanpestean.com/Hypebeast HypebeastAn experimental editorial showcasing a new clothing brand, where light becomes a storytelling element—shaping character, enhancing texture, and breathing life into both the garments and the models. A visual exploration that blurs the line between fashion and art. Photography James Pearson-Howes <img width="904" height="633" width_o="904" height_o="633" data-src="https://freight.cargo.site/t/original/i/fc5016d492ee8602f1a721b06d6d64c710602fe0f20646fdb3b67b4229eb0329/5.1.png" data-mid="129083631" border="0" src="https://freight.cargo.site/w/904/i/fc5016d492ee8602f1a721b06d6d64c710602fe0f20646fdb3b67b4229eb0329/5.1.png" /> <img width="435" height="607" width_o="435" height_o="607" data-src="https://freight.cargo.site/t/original/i/4e873f221733cbc4e4c3ababff91957a082e28a50fe2c6de4a9f1918ebd2a428/1.png" data-mid="129083628" border="0" src="https://freight.cargo.site/w/435/i/4e873f221733cbc4e4c3ababff91957a082e28a50fe2c6de4a9f1918ebd2a428/1.png" /> <img width="632" height="900" width_o="632" height_o="900" data-src="https://freight.cargo.site/t/original/i/5ead5355fc1db7e5896a08cc9103b30877a564de0bf1f6993451e8d4391b50f2/6.png" data-mid="129083633" border="0" src="https://freight.cargo.site/w/632/i/5ead5355fc1db7e5896a08cc9103b30877a564de0bf1f6993451e8d4391b50f2/6.png" /> <img width="449" height="629" width_o="449" height_o="629" data-src="https://freight.cargo.site/t/original/i/b919ea3089ef4304fa02705006eea13ca15fa6cf047ec91964e085cb444bcf2e/7.png" data-mid="129083635" border="0" src="https://freight.cargo.site/w/449/i/b919ea3089ef4304fa02705006eea13ca15fa6cf047ec91964e085cb444bcf2e/7.png" /> <img width="934" height="651" width_o="934" height_o="651" data-src="https://freight.cargo.site/t/original/i/17cb2f59810a6cbfd71fda7a9dc5254a2fc92d6486f4adcfe456b7ca2c62d0db/4.png" data-mid="129083630" border="0" src="https://freight.cargo.site/w/934/i/17cb2f59810a6cbfd71fda7a9dc5254a2fc92d6486f4adcfe456b7ca2c62d0db/4.png" /> <img width="967" height="671" width_o="967" height_o="671" data-src="https://freight.cargo.site/t/original/i/b91af667388be08d7b0a8b3897842c6adbb5f7b7d018e088ce1cdce44226dfd5/9.png" data-mid="129083637" border="0" src="https://freight.cargo.site/w/967/i/b91af667388be08d7b0a8b3897842c6adbb5f7b7d018e088ce1cdce44226dfd5/9.png" /> https://razvanpestean.com/Dior-Homme Wed, 05 Jan 2022 14:41:41 +0000 Razvan Pestean https://razvanpestean.com/Dior-Homme Dior Homme. The sensuality of a heart of tender woods. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/87c919239a5597fd59851851402a30fbf59b423eb82d0ea3f3e8f256f44dab01/vlcsnap-2022-01-05-14h44m24s003.png" data-mid="129095755" border="0" src="https://freight.cargo.site/w/1000/i/87c919239a5597fd59851851402a30fbf59b423eb82d0ea3f3e8f256f44dab01/vlcsnap-2022-01-05-14h44m24s003.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19990af0a9df71617bc8fdea484769c50dd68364a12bcb6ec909647f0fe78945/vlcsnap-2022-01-05-14h43m29s411.png" data-mid="129095754" border="0" src="https://freight.cargo.site/w/1000/i/19990af0a9df71617bc8fdea484769c50dd68364a12bcb6ec909647f0fe78945/vlcsnap-2022-01-05-14h43m29s411.png" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/49be299b5d43ae5ae1fa3d1a34c2967f25156ad4f2da0a9dc85ebf103d6e3bde/vlcsnap-2022-01-05-14h44m40s982.png" data-mid="129096227" border="0" src="https://freight.cargo.site/w/1000/i/49be299b5d43ae5ae1fa3d1a34c2967f25156ad4f2da0a9dc85ebf103d6e3bde/vlcsnap-2022-01-05-14h44m40s982.png" /> https://razvanpestean.com/The-Ivy-Club Thu, 15 Feb 2024 20:24:59 +0000 Razvan Pestean https://razvanpestean.com/The-Ivy-Club The Ivy Club The narrative of the club weaves together elements of history, tradition, community, and vision, painting a vivid picture of The Ivy Club's identity and ethos. Through storytelling, the club can evoke emotions, foster connections, and engage its audience in a meaningful way, reinforcing its place as a cherished institution in the fabric of its city. Photography Rosaline Shahnavaz <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/eac92eb34a6a5f9b25ec4bd98aade3c317c4ecda62b98607833f8409cbbbc9a1/RS_THE-IVY_07_1766-f2.jpg" data-mid="204741277" border="0" src="https://freight.cargo.site/w/1000/i/eac92eb34a6a5f9b25ec4bd98aade3c317c4ecda62b98607833f8409cbbbc9a1/RS_THE-IVY_07_1766-f2.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/1c92f0b2b35bf113653590d1c149d6fe872305f4d636f865dd2bb02917d7b0b4/RS_THE-IVY_02_0603-f2.jpg" data-mid="204741291" border="0" src="https://freight.cargo.site/w/1000/i/1c92f0b2b35bf113653590d1c149d6fe872305f4d636f865dd2bb02917d7b0b4/RS_THE-IVY_02_0603-f2.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/3296449e10a4b5d3da1637eaf81f5eb1599277ac309f338ca03f1fe6f007b0ac/RS_THE-IVY_10_2508-f2.jpg" data-mid="204741275" border="0" src="https://freight.cargo.site/w/1000/i/3296449e10a4b5d3da1637eaf81f5eb1599277ac309f338ca03f1fe6f007b0ac/RS_THE-IVY_10_2508-f2.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/c2edf1ea2445833855751189125cd3c9335bcb016f0bf8673f23d2b10fbd532c/RS_THE-IVY_11_2697-f2.jpg" data-mid="204741272" border="0" src="https://freight.cargo.site/w/1000/i/c2edf1ea2445833855751189125cd3c9335bcb016f0bf8673f23d2b10fbd532c/RS_THE-IVY_11_2697-f2.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/c2b2190c8f8e45dd82676cec8b698b93e926476fd54cb69631d6178a50b5a8a8/RS_THE-IVY_04_1077-f2.jpg" data-mid="204741280" border="0" src="https://freight.cargo.site/w/1000/i/c2b2190c8f8e45dd82676cec8b698b93e926476fd54cb69631d6178a50b5a8a8/RS_THE-IVY_04_1077-f2.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/9adc1fe952c3acc56ff1d75b85e00f4983a43264657d7a4068309bdbe96ff766/RS_THE-IVY_01_0262-f2.jpg" data-mid="204741294" border="0" src="https://freight.cargo.site/w/1000/i/9adc1fe952c3acc56ff1d75b85e00f4983a43264657d7a4068309bdbe96ff766/RS_THE-IVY_01_0262-f2.jpg" /> To enrich the brand identity of The Ivy Club, we designed a new menu that feels fresh and contemporary while remaining deeply rooted in its heritage. Balancing modern sophistication with timeless elegance, the design seamlessly reflects the club’s legacy while embracing a new era of dining. <img width="950" height="1190" width_o="950" height_o="1190" data-src="https://freight.cargo.site/t/original/i/528c6cd02b21c5666a7c4de0b4a1ac8c8a804c069734a64eddbd39cc4b6a6600/Screenshot-2025-02-08-at-18.52.45.png" data-mid="226222522" border="0" data-scale="45" src="https://freight.cargo.site/w/950/i/528c6cd02b21c5666a7c4de0b4a1ac8c8a804c069734a64eddbd39cc4b6a6600/Screenshot-2025-02-08-at-18.52.45.png" /> <img width="1416" height="2012" width_o="1416" height_o="2012" data-src="https://freight.cargo.site/t/original/i/817cb4ab25311f3eabcf140015a77fe26c3671ef4f7511ed095dcc5e40a2f318/Screenshot-2025-02-08-at-18.45.21.png" data-mid="226222395" border="0" src="https://freight.cargo.site/w/1000/i/817cb4ab25311f3eabcf140015a77fe26c3671ef4f7511ed095dcc5e40a2f318/Screenshot-2025-02-08-at-18.45.21.png" /> <img width="1422" height="2010" width_o="1422" height_o="2010" data-src="https://freight.cargo.site/t/original/i/4267665db7f81ddaab88997fbe13e1d377d8b2d7ce43c6db0061b60c09d48caa/Screenshot-2025-02-08-at-18.45.07.png" data-mid="226222396" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4267665db7f81ddaab88997fbe13e1d377d8b2d7ce43c6db0061b60c09d48caa/Screenshot-2025-02-08-at-18.45.07.png" /> https://razvanpestean.com/Vashi-2 Wed, 05 Jan 2022 11:04:36 +0000 Razvan Pestean https://razvanpestean.com/Vashi-2 Vashi Bold, heartfelt, and deeply authentic, our vision is to capture the profound emotions our audience holds for their loved ones—placing their stories at the heart of the campaign. Through film and photography, we seamlessly blend the aspirational elegance of traditional luxury with the raw beauty of genuine storytelling, creating a narrative that feels both personal and timeless. Photography Francesca Allen, Richard Foster <img width="1414" height="1766" width_o="1414" height_o="1766" data-src="https://freight.cargo.site/t/original/i/eda9577604bcab122c95ce880d58e9a1252a539947150d2f93247dea24e47f8d/Screenshot-2023-04-14-at-09.42.08.png" data-mid="175357012" border="0" src="https://freight.cargo.site/w/1000/i/eda9577604bcab122c95ce880d58e9a1252a539947150d2f93247dea24e47f8d/Screenshot-2023-04-14-at-09.42.08.png" /> <img width="1412" height="1766" width_o="1412" height_o="1766" data-src="https://freight.cargo.site/t/original/i/a6a71a73285f12f3af3c7bead1ae0562fd4cff9b0864b7482b2f3157681eaa45/Screenshot-2023-04-14-at-09.44.58.png" data-mid="175357017" border="0" src="https://freight.cargo.site/w/1000/i/a6a71a73285f12f3af3c7bead1ae0562fd4cff9b0864b7482b2f3157681eaa45/Screenshot-2023-04-14-at-09.44.58.png" /> <img width="1406" height="1768" width_o="1406" height_o="1768" data-src="https://freight.cargo.site/t/original/i/0039585e1ae77719e5b15d9db9a3b629e3a6a751fe403525669e326b6fb1f351/Screenshot-2023-04-14-at-09.45.20.png" data-mid="175357021" border="0" src="https://freight.cargo.site/w/1000/i/0039585e1ae77719e5b15d9db9a3b629e3a6a751fe403525669e326b6fb1f351/Screenshot-2023-04-14-at-09.45.20.png" /> <img width="1410" height="1766" width_o="1410" height_o="1766" data-src="https://freight.cargo.site/t/original/i/662dd3faddf8eab41c095c07cd2e83cdf0b52bb2d2ad4834180017644ecf7068/Screenshot-2023-04-14-at-09.48.56.png" data-mid="175357024" border="0" src="https://freight.cargo.site/w/1000/i/662dd3faddf8eab41c095c07cd2e83cdf0b52bb2d2ad4834180017644ecf7068/Screenshot-2023-04-14-at-09.48.56.png" /> <img width="1418" height="1766" width_o="1418" height_o="1766" data-src="https://freight.cargo.site/t/original/i/26d1dd217b14a1c4457b4dcf8ba64412e1f5f5afb743a452f65f870ae43215c3/Screenshot-2023-04-14-at-09.42.29.png" data-mid="175357016" border="0" src="https://freight.cargo.site/w/1000/i/26d1dd217b14a1c4457b4dcf8ba64412e1f5f5afb743a452f65f870ae43215c3/Screenshot-2023-04-14-at-09.42.29.png" /> <img width="1410" height="1902" width_o="1410" height_o="1902" data-src="https://freight.cargo.site/t/original/i/6f8c4e1e46ecd79fe676b58493c2eb3fa75ded748fcb807b1810f601c7e62e6f/Screenshot-2023-04-14-at-10.09.29.png" data-mid="175359608" border="0" src="https://freight.cargo.site/w/1000/i/6f8c4e1e46ecd79fe676b58493c2eb3fa75ded748fcb807b1810f601c7e62e6f/Screenshot-2023-04-14-at-10.09.29.png" /> <img width="1406" height="1902" width_o="1406" height_o="1902" data-src="https://freight.cargo.site/t/original/i/0becc6d5d3f8fc33d1c4cd029db949113dad62c94348a42dbe3880244e7838d8/Screenshot-2023-04-14-at-10.09.59.png" data-mid="175359611" border="0" src="https://freight.cargo.site/w/1000/i/0becc6d5d3f8fc33d1c4cd029db949113dad62c94348a42dbe3880244e7838d8/Screenshot-2023-04-14-at-10.09.59.png" /> <img width="1416" height="1890" width_o="1416" height_o="1890" data-src="https://freight.cargo.site/t/original/i/7177912ad28136a46aac466aea34ab876a3c32790a66893e6f3278127dfcd8ac/vashi_ls.jpg" data-mid="226221595" border="0" src="https://freight.cargo.site/w/1000/i/7177912ad28136a46aac466aea34ab876a3c32790a66893e6f3278127dfcd8ac/vashi_ls.jpg" /> <img width="1408" height="1906" width_o="1408" height_o="1906" data-src="https://freight.cargo.site/t/original/i/bf6e1f948c544ad078805d34f2aa12c83a46ba5fd9ebd7d89cff1f3b1fdbd1b0/Screenshot-2023-04-14-at-10.07.38.png" data-mid="175359591" border="0" src="https://freight.cargo.site/w/1000/i/bf6e1f948c544ad078805d34f2aa12c83a46ba5fd9ebd7d89cff1f3b1fdbd1b0/Screenshot-2023-04-14-at-10.07.38.png" /> <img width="1410" height="1904" width_o="1410" height_o="1904" data-src="https://freight.cargo.site/t/original/i/50a526e0f31894888d25381e259d291dc187793aa0f061035e189ed161672120/Screenshot-2023-04-14-at-10.08.07.png" data-mid="175359597" border="0" src="https://freight.cargo.site/w/1000/i/50a526e0f31894888d25381e259d291dc187793aa0f061035e189ed161672120/Screenshot-2023-04-14-at-10.08.07.png" /> <img width="835" height="581" width_o="835" height_o="581" data-src="https://freight.cargo.site/t/original/i/fe45d4bdd83e684c38e05e8d53cd9d6e7749a5f9040c680de1d813516bdeb7bb/Vashi-Love-Stories-Directed-by-olduggan-Really-fun-adventure-this-one-with-a-crew-that-worked-above-and-beyond.-Fell-in-love-with-the-texture-and-quality-of-the-panavisionofficial-H-series.-Focus-puller---alibainesfilm-Loader---2.jpg" data-mid="226221602" border="0" src="https://freight.cargo.site/w/835/i/fe45d4bdd83e684c38e05e8d53cd9d6e7749a5f9040c680de1d813516bdeb7bb/Vashi-Love-Stories-Directed-by-olduggan-Really-fun-adventure-this-one-with-a-crew-that-worked-above-and-beyond.-Fell-in-love-with-the-texture-and-quality-of-the-panavisionofficial-H-series.-Focus-puller---alibainesfilm-Loader---2.jpg" /> <img width="835" height="581" width_o="835" height_o="581" data-src="https://freight.cargo.site/t/original/i/381da237660b5e465a49be0ea48628211f6363b6ec39cc3630e9b5b881d19326/Vashi-Love-Stories-Directed-by-olduggan-Really-fun-adventure-this-one-with-a-crew-that-worked-above-and-beyond.-Fell-in-love-with-the-texture-and-quality-of-the-panavisionofficial-H-series.-Focus-puller---alibainesfilm-Loader---mu.jpg" data-mid="226221603" border="0" src="https://freight.cargo.site/w/835/i/381da237660b5e465a49be0ea48628211f6363b6ec39cc3630e9b5b881d19326/Vashi-Love-Stories-Directed-by-olduggan-Really-fun-adventure-this-one-with-a-crew-that-worked-above-and-beyond.-Fell-in-love-with-the-texture-and-quality-of-the-panavisionofficial-H-series.-Focus-puller---alibainesfilm-Loader---mu.jpg" /> <img width="835" height="581" width_o="835" height_o="581" data-src="https://freight.cargo.site/t/original/i/9f26fe9a94c1f5a159802a3aa2dc19515d540c763572a235cbdc4697754e2a9f/Vashi-Love-Stories-Directed-by-olduggan-Really-fun-adventure-this-one-with-a-crew-that-worked-above-and-beyond.-Fell-in-love-with-the-texture-and-quality-of-the-panavisionofficial-H-series.-Focus-puller---alibainesfilm-Loader---7.jpg" data-mid="226221607" border="0" src="https://freight.cargo.site/w/835/i/9f26fe9a94c1f5a159802a3aa2dc19515d540c763572a235cbdc4697754e2a9f/Vashi-Love-Stories-Directed-by-olduggan-Really-fun-adventure-this-one-with-a-crew-that-worked-above-and-beyond.-Fell-in-love-with-the-texture-and-quality-of-the-panavisionofficial-H-series.-Focus-puller---alibainesfilm-Loader---7.jpg" /> <img width="2780" height="2078" width_o="2780" height_o="2078" data-src="https://freight.cargo.site/t/original/i/8fd6b3013f89404ec9ebe6f4b237250759656faff9ee7db8bf0c361b009d43e2/Screenshot-2023-01-10-at-17.51.51.png" data-mid="226337916" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/8fd6b3013f89404ec9ebe6f4b237250759656faff9ee7db8bf0c361b009d43e2/Screenshot-2023-01-10-at-17.51.51.png" /> <img width="2560" height="1578" width_o="2560" height_o="1578" data-src="https://freight.cargo.site/t/original/i/20f3b04387d719f50793c0a2427736d9ede6eb10d9457e2754eeb8799174f7fe/vashi-poster-ret-3000px-scaled.jpg" data-mid="226338054" border="0" src="https://freight.cargo.site/w/1000/i/20f3b04387d719f50793c0a2427736d9ede6eb10d9457e2754eeb8799174f7fe/vashi-poster-ret-3000px-scaled.jpg" /> To deepen the brand’s storytelling and bring our five unique love stories to life, we created a beautifully curated zine—featuring intimate interviews and glimpses into their personal worlds. Pulling back the curtain on real lives and emotions, we added another rich layer of authenticity, crafting a narrative that feels deeply personal, raw, and resonant. <img width="3226" height="1768" width_o="3226" height_o="1768" data-src="https://freight.cargo.site/t/original/i/f4134ad501fbc0e9d5549b194efd017ea3a072ca41d5ef79c6d8772022d6bdc2/Screenshot-2025-02-08-at-18.20.50.png" data-mid="226221919" border="0" src="https://freight.cargo.site/w/1000/i/f4134ad501fbc0e9d5549b194efd017ea3a072ca41d5ef79c6d8772022d6bdc2/Screenshot-2025-02-08-at-18.20.50.png" />We created The Love Wall&nbsp;an interactive digital installation designed to transform customer engagement. More than just an experience, it reimagines connection, inviting audiences to share, celebrate, and immerse themselves in a dynamic expression of love and storytelling. The Vahi 2.0 packaging design comes to life through simplicity and a vibrant play of color. Inspired by Apple’s sleek packaging, our design exudes luxury and premium quality, crafted with a keen eye for detail and sophistication. <img width="2442" height="1846" width_o="2442" height_o="1846" data-src="https://freight.cargo.site/t/original/i/a4dd731698578accfc63e8cd1ba43e5448f264d0e689f979e0a5a09f8f8f4ab2/Screenshot-2025-02-10-at-15.13.26.png" data-mid="226338786" border="0" src="https://freight.cargo.site/w/1000/i/a4dd731698578accfc63e8cd1ba43e5448f264d0e689f979e0a5a09f8f8f4ab2/Screenshot-2025-02-10-at-15.13.26.png" /> <img width="2360" height="1764" width_o="2360" height_o="1764" data-src="https://freight.cargo.site/t/original/i/0c53e19eaec808230c33957fd31a9753e4ebef7a2e2c6484e68d4824dac8a4be/Screenshot-2023-04-13-at-21.23.32.png" data-mid="226338582" border="0" src="https://freight.cargo.site/w/1000/i/0c53e19eaec808230c33957fd31a9753e4ebef7a2e2c6484e68d4824dac8a4be/Screenshot-2023-04-13-at-21.23.32.png" /> <img width="2444" height="1824" width_o="2444" height_o="1824" data-src="https://freight.cargo.site/t/original/i/a527dc222d53d29dc5cce2816a542496dafcca33e9fb3f4b716ea3f3d53f37f6/Screenshot-2025-02-10-at-15.12.05.png" data-mid="226338803" border="0" src="https://freight.cargo.site/w/1000/i/a527dc222d53d29dc5cce2816a542496dafcca33e9fb3f4b716ea3f3d53f37f6/Screenshot-2025-02-10-at-15.12.05.png" /> The feeling of finding the one never comes off the shelf. You can’t write it down. You can’t bottle, capture or explain it. <img width="3122" height="2014" width_o="3122" height_o="2014" data-src="https://freight.cargo.site/t/original/i/4ee878edae7a54a9f8c9777abb178ce8cb9055164938d2df05354f6401478d0e/Screenshot-2025-02-10-at-15.20.19.png" data-mid="226339470" border="0" src="https://freight.cargo.site/w/1000/i/4ee878edae7a54a9f8c9777abb178ce8cb9055164938d2df05354f6401478d0e/Screenshot-2025-02-10-at-15.20.19.png" /> <img width="3124" height="2012" width_o="3124" height_o="2012" data-src="https://freight.cargo.site/t/original/i/55877e9b09f3dd04bcaf28ea1afa9411d748b35a389180d7a4a31f6a8a6fe43a/Screenshot-2025-02-10-at-15.20.39.png" data-mid="226339471" border="0" src="https://freight.cargo.site/w/1000/i/55877e9b09f3dd04bcaf28ea1afa9411d748b35a389180d7a4a31f6a8a6fe43a/Screenshot-2025-02-10-at-15.20.39.png" /> <img width="3118" height="2012" width_o="3118" height_o="2012" data-src="https://freight.cargo.site/t/original/i/b527c28b776711f4e8b6211856ad23b41923d3770bad0b709cf855b8808892c4/Screenshot-2025-02-10-at-15.21.09.png" data-mid="226339472" border="0" src="https://freight.cargo.site/w/1000/i/b527c28b776711f4e8b6211856ad23b41923d3770bad0b709cf855b8808892c4/Screenshot-2025-02-10-at-15.21.09.png" /> Vashi – jewellery made with you. <img width="2504" height="1416" width_o="2504" height_o="1416" data-src="https://freight.cargo.site/t/original/i/830e17eabb703b9d42709e79b3f174517cb75ca03fc1682864de676d68b32ba3/Screenshot-2025-02-10-at-15.32.53.png" data-mid="226339766" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/830e17eabb703b9d42709e79b3f174517cb75ca03fc1682864de676d68b32ba3/Screenshot-2025-02-10-at-15.32.53.png" /> https://razvanpestean.com/The-Ivy-X-Idris-Elba Sat, 01 Jun 2024 12:23:11 +0000 Razvan Pestean https://razvanpestean.com/The-Ivy-X-Idris-Elba The Ivy X Idris Elba The Ivy has joined forces with Idris Elba to craft a one-of-a-kind champagne, blending the restaurant’s timeless excellence with Elba’s signature creative flair. This collaboration goes beyond the bottle—it’s an experience infused with his artistic vision and global influence, bringing a new level of sophistication to every sip.Photography Dean Martindale <img width="1043" height="1854" width_o="1043" height_o="1854" data-src="https://freight.cargo.site/t/original/i/d61a38e95a00af33e23678cc7ac6c9d226fc1d06cb120492bae5de727325c245/_MG_8253.jpg" data-mid="212140645" border="0" src="https://freight.cargo.site/w/1000/i/d61a38e95a00af33e23678cc7ac6c9d226fc1d06cb120492bae5de727325c245/_MG_8253.jpg" /> <img width="965" height="1715" width_o="965" height_o="1715" data-src="https://freight.cargo.site/t/original/i/21de5fa581bcc6b77b9589b7ac988bd2c16a5d6362e17dfd668c88a5c448044f/_MG_8262.jpg" data-mid="212140647" border="0" src="https://freight.cargo.site/w/965/i/21de5fa581bcc6b77b9589b7ac988bd2c16a5d6362e17dfd668c88a5c448044f/_MG_8262.jpg" /> <img width="938" height="1668" width_o="938" height_o="1668" data-src="https://freight.cargo.site/t/original/i/027a345c64c29aa2361f1b3e5caa4c20e5f6990de41da81af95aee4bb94da7db/_MG_8138.jpg" data-mid="212140644" border="0" src="https://freight.cargo.site/w/938/i/027a345c64c29aa2361f1b3e5caa4c20e5f6990de41da81af95aee4bb94da7db/_MG_8138.jpg" /> https://razvanpestean.com/Harry-s Sun, 26 Nov 2023 21:02:44 +0000 Razvan Pestean https://razvanpestean.com/Harry-s Harry’sFor Harry’s new opening in the iconic, bustling Victoria neighborhood of London, we aimed to create a memorable experience that would honor Italy’s rich culinary heritage. By blending nostalgic Italian charm with playful moments and exquisite food photography, all accented by elegant styling, we brought the essence of Italy to life. The campaign not only captured hearts but also achieved remarkable success, with the opening generating fully booked reservations for over a month. Photography Dean Martindale <img width="4320" height="7680" width_o="4320" height_o="7680" data-src="https://freight.cargo.site/t/original/i/226a907fe8b7e2cdb10478dcfa75da06ac91d41a0ad4a3c118e9db45966d785e/9_16.jpg" data-mid="215231748" border="0" src="https://freight.cargo.site/w/1000/i/226a907fe8b7e2cdb10478dcfa75da06ac91d41a0ad4a3c118e9db45966d785e/9_16.jpg" /> <img width="4320" height="7680" width_o="4320" height_o="7680" data-src="https://freight.cargo.site/t/original/i/d412d72044845d93fa5075e9dc632f87161f940bee6d9a2566c81d54cf6a229c/9_16-1.jpg" data-mid="215231740" border="0" src="https://freight.cargo.site/w/1000/i/d412d72044845d93fa5075e9dc632f87161f940bee6d9a2566c81d54cf6a229c/9_16-1.jpg" /> <img width="4320" height="7680" width_o="4320" height_o="7680" data-src="https://freight.cargo.site/t/original/i/449b767f25af6e21bfb6e524edb35db576962fd451fba586d963a71f3eaf92a7/9_16-2.jpg" data-mid="215231741" border="0" src="https://freight.cargo.site/w/1000/i/449b767f25af6e21bfb6e524edb35db576962fd451fba586d963a71f3eaf92a7/9_16-2.jpg" /> <img width="4320" height="7680" width_o="4320" height_o="7680" data-src="https://freight.cargo.site/t/original/i/3bdbfd68154c318dc3260d2cb99373df312cac001a0b5fc813c9e41dc8a16d1b/9_16-3.jpg" data-mid="215231746" border="0" src="https://freight.cargo.site/w/1000/i/3bdbfd68154c318dc3260d2cb99373df312cac001a0b5fc813c9e41dc8a16d1b/9_16-3.jpg" /> <img width="4000" height="5333" width_o="4000" height_o="5333" data-src="https://freight.cargo.site/t/original/i/0322e581a516c4ec354c61bc286806f08fa6c0f043049222a2a6f7bbeb7e5ba5/1.jpg" data-mid="215232663" border="0" src="https://freight.cargo.site/w/1000/i/0322e581a516c4ec354c61bc286806f08fa6c0f043049222a2a6f7bbeb7e5ba5/1.jpg" /> <img width="3970" height="5293" width_o="3970" height_o="5293" data-src="https://freight.cargo.site/t/original/i/4fdb92000ed49669522444b3c7882767ddb6ac2d9d5c385ec1fb2a9aab27ff6b/_MG_9701.jpg" data-mid="215233125" border="0" src="https://freight.cargo.site/w/1000/i/4fdb92000ed49669522444b3c7882767ddb6ac2d9d5c385ec1fb2a9aab27ff6b/_MG_9701.jpg" /> <img width="3360" height="4480" width_o="3360" height_o="4480" data-src="https://freight.cargo.site/t/original/i/facf08da3a68dc48cc66116d1367b41c52aa2d56b4e9c25ce8be9c473bcb5348/_MG_1764.jpg" data-mid="215233129" border="0" src="https://freight.cargo.site/w/1000/i/facf08da3a68dc48cc66116d1367b41c52aa2d56b4e9c25ce8be9c473bcb5348/_MG_1764.jpg" /> <img width="2240" height="2240" width_o="2240" height_o="2240" data-src="https://freight.cargo.site/t/original/i/b4d228e57aff1cebd42e9505b37b35a4c883312e768897251bdbf3a694504879/_MG_0660.jpg" data-mid="226213359" border="0" src="https://freight.cargo.site/w/1000/i/b4d228e57aff1cebd42e9505b37b35a4c883312e768897251bdbf3a694504879/_MG_0660.jpg" /> <img width="4480" height="4480" width_o="4480" height_o="4480" data-src="https://freight.cargo.site/t/original/i/3e7a1799cebff29f4b95a163d300febf51b4f4a3880831b96a09d8a616506eb2/_MG_1487-3.jpg" data-mid="226213566" border="0" src="https://freight.cargo.site/w/1000/i/3e7a1799cebff29f4b95a163d300febf51b4f4a3880831b96a09d8a616506eb2/_MG_1487-3.jpg" /> For the menu design, we envisioned a sleek, minimalist aesthetic that felt both classic and modern. Drawing inspiration from the iconic Harry's Pergola, we crafted a design that seamlessly captured its timeless elegance while reflecting a contemporary twist. The result was a cohesive brand experience, ensuring consistency across every touchpoint. <img width="1206" height="1710" width_o="1206" height_o="1710" data-src="https://freight.cargo.site/t/original/i/8eaf1b7d34938aba15cf164a6a4c36634b3dfaffd5dacf967d61d130078c395d/Screenshot-2025-02-08-at-13.08.18.png" data-mid="226213724" border="0" src="https://freight.cargo.site/w/1000/i/8eaf1b7d34938aba15cf164a6a4c36634b3dfaffd5dacf967d61d130078c395d/Screenshot-2025-02-08-at-13.08.18.png" /> <img width="2255" height="3345" width_o="2255" height_o="3345" data-src="https://freight.cargo.site/t/original/i/b2f545b7252c5232918382104e6c37092d36a97655ebd3eb83420ba11594f1f2/image-3.jpg" data-mid="226213751" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/b2f545b7252c5232918382104e6c37092d36a97655ebd3eb83420ba11594f1f2/image-3.jpg" /> For Harry’s Victoria opening, we sought to create a buzz that went beyond traditional marketing. To capture attention, we brought the beloved Harry’s Limoncello to life through a captivating CGI video, where it makes its grand arrival at the underground station. This iconic moment not only highlighted the brand’s playful spirit but also celebrated its deep cultural heritage in a fresh, unforgettable way. https://razvanpestean.com/Vashi-1 Wed, 05 Jan 2022 11:04:36 +0000 Razvan Pestean https://razvanpestean.com/Vashi-1 Vashi In celebration of International Women’s Day and Mother’s Day, the campaign explores three distinct expressions of womanhood. Through the personal narratives, experiences, and achievements of three remarkable women, we elevate their stories—honoring strength, individuality, and the multifaceted beauty of their journeys. Photography Laura Jane Coulson <img width="6425" height="6424" width_o="6425" height_o="6424" data-src="https://freight.cargo.site/t/original/i/fbe5ce8a1e823cf3a050ae3efa47c09693fca804902bd3e5a2f94e5b5367f773/vashi_celeb_lc_sh01.jpg" data-mid="129079039" border="0" src="https://freight.cargo.site/w/1000/i/fbe5ce8a1e823cf3a050ae3efa47c09693fca804902bd3e5a2f94e5b5367f773/vashi_celeb_lc_sh01.jpg" /> <img width="3240" height="3240" width_o="3240" height_o="3240" data-src="https://freight.cargo.site/t/original/i/6a4cf058b0a73ba2c43c5804c2a92b886999de13d655c8218b71e2b5af4bdada/vashi_celeb_lc_sh16.jpeg" data-mid="129078390" border="0" src="https://freight.cargo.site/w/1000/i/6a4cf058b0a73ba2c43c5804c2a92b886999de13d655c8218b71e2b5af4bdada/vashi_celeb_lc_sh16.jpeg" /> <img width="3240" height="3240" width_o="3240" height_o="3240" data-src="https://freight.cargo.site/t/original/i/60da45745b02c8df8a90ee2d4e510e47e8812eaafb222d4dfce3a1e4992048f3/vashi_celeb_lc_sh22.jpeg" data-mid="129079042" border="0" src="https://freight.cargo.site/w/1000/i/60da45745b02c8df8a90ee2d4e510e47e8812eaafb222d4dfce3a1e4992048f3/vashi_celeb_lc_sh22.jpeg" /> <img width="6360" height="6360" width_o="6360" height_o="6360" data-src="https://freight.cargo.site/t/original/i/a2081eb04de999c3be86b3f2223fe2a60d4be4cd56e7e45662b37a991087b063/vashi_celeb_lc_sh17.jpg" data-mid="129079041" border="0" src="https://freight.cargo.site/w/1000/i/a2081eb04de999c3be86b3f2223fe2a60d4be4cd56e7e45662b37a991087b063/vashi_celeb_lc_sh17.jpg" /> <img width="2210" height="1764" width_o="2210" height_o="1764" data-src="https://freight.cargo.site/t/original/i/cf677b8bc41238edf7a5ba3c99ffd045ba71657a5f38b75ae35994530df5b13f/Screenshot-2023-04-13-at-21.14.29.png" data-mid="175353769" border="0" src="https://freight.cargo.site/w/1000/i/cf677b8bc41238edf7a5ba3c99ffd045ba71657a5f38b75ae35994530df5b13f/Screenshot-2023-04-13-at-21.14.29.png" /> <img width="6312" height="6312" width_o="6312" height_o="6312" data-src="https://freight.cargo.site/t/original/i/2f0293499339896448852a8a56be1daa665866155dd4ef5504f62eb3c7b260f7/vashi_celeb_lc_sh11.jpg" data-mid="129079040" border="0" src="https://freight.cargo.site/w/1000/i/2f0293499339896448852a8a56be1daa665866155dd4ef5504f62eb3c7b260f7/vashi_celeb_lc_sh11.jpg" /> <img width="3240" height="3240" width_o="3240" height_o="3240" data-src="https://freight.cargo.site/t/original/i/540b5796adcc5ff74b3c43d5e265874aa90999fddb5f5c72b55ddcaefa5b6b7b/vashi_celeb_lc_sh24.jpeg" data-mid="129079043" border="0" src="https://freight.cargo.site/w/1000/i/540b5796adcc5ff74b3c43d5e265874aa90999fddb5f5c72b55ddcaefa5b6b7b/vashi_celeb_lc_sh24.jpeg" /> <img width="2212" height="1772" width_o="2212" height_o="1772" data-src="https://freight.cargo.site/t/original/i/5a6dc1e54af5bed384d935c6c0a0f472796fba9e8f9d26cfacd2ee101fbec2b6/Screenshot-2023-04-13-at-21.16.29.png" data-mid="175353750" border="0" src="https://freight.cargo.site/w/1000/i/5a6dc1e54af5bed384d935c6c0a0f472796fba9e8f9d26cfacd2ee101fbec2b6/Screenshot-2023-04-13-at-21.16.29.png" /> <img width="2208" height="1766" width_o="2208" height_o="1766" data-src="https://freight.cargo.site/t/original/i/94e679a87cc146c3ab8d9e801bbbc92390e7511732b5181ad03d889e730767fe/Screenshot-2023-04-13-at-21.15.50.png" data-mid="175353757" border="0" src="https://freight.cargo.site/w/1000/i/94e679a87cc146c3ab8d9e801bbbc92390e7511732b5181ad03d889e730767fe/Screenshot-2023-04-13-at-21.15.50.png" /> https://razvanpestean.com/Vashi-3 Thu, 12 May 2022 16:03:18 +0000 Razvan Pestean https://razvanpestean.com/Vashi-3 Vashi Everyday Diamonds, a campaign that redefines luxury as effortless and personal. Whether you’re dressed up for a special dinner or simply lounging in bed, Vashi diamonds become a seamless part of your everyday story—always with you, always shining. Photography Phil Dunlop <img width="1404" height="1758" width_o="1404" height_o="1758" data-src="https://freight.cargo.site/t/original/i/7cf04552a15d55ae724a74f6f2b6b8af90aa8a46020fdad66e4ca5ea2716f7c8/Screenshot-2023-04-13-at-21.20.47.png" data-mid="175360119" border="0" src="https://freight.cargo.site/w/1000/i/7cf04552a15d55ae724a74f6f2b6b8af90aa8a46020fdad66e4ca5ea2716f7c8/Screenshot-2023-04-13-at-21.20.47.png" /> <img width="1414" height="1768" width_o="1414" height_o="1768" data-src="https://freight.cargo.site/t/original/i/f67d7b495e969f363d0ef30f9698c3278058c044981e0ad6f53f094391cba164/Screenshot-2023-04-13-at-21.20.17.png" data-mid="175360113" border="0" src="https://freight.cargo.site/w/1000/i/f67d7b495e969f363d0ef30f9698c3278058c044981e0ad6f53f094391cba164/Screenshot-2023-04-13-at-21.20.17.png" /> <img width="1398" height="1764" width_o="1398" height_o="1764" data-src="https://freight.cargo.site/t/original/i/d731711bc2d5709e6584d54e1b974d7d3910aec70c0a27a0f8c618c41a273581/Screenshot-2023-04-13-at-21.20.33.png" data-mid="175360116" border="0" src="https://freight.cargo.site/w/1000/i/d731711bc2d5709e6584d54e1b974d7d3910aec70c0a27a0f8c618c41a273581/Screenshot-2023-04-13-at-21.20.33.png" /> <img width="1414" height="1774" width_o="1414" height_o="1774" data-src="https://freight.cargo.site/t/original/i/7ea81e0beb88724ab86c7712a1723842c01ed2b363ce096bffb459b2c98eabde/Screenshot-2023-04-14-at-10.20.19.png" data-mid="175360289" border="0" src="https://freight.cargo.site/w/1000/i/7ea81e0beb88724ab86c7712a1723842c01ed2b363ce096bffb459b2c98eabde/Screenshot-2023-04-14-at-10.20.19.png" /> <img width="1408" height="1770" width_o="1408" height_o="1770" data-src="https://freight.cargo.site/t/original/i/fa3d2a9e2bf3a029169a5a16920166b3f2b438269febb9e9c0336e27023a767d/Screenshot-2023-04-14-at-10.19.54.png" data-mid="175360288" border="0" src="https://freight.cargo.site/w/1000/i/fa3d2a9e2bf3a029169a5a16920166b3f2b438269febb9e9c0336e27023a767d/Screenshot-2023-04-14-at-10.19.54.png" /> <img width="1406" height="1760" width_o="1406" height_o="1760" data-src="https://freight.cargo.site/t/original/i/ba2445f65bde7472fb357fb0751529f14d076a22f9dc049782525c578d09664f/Screenshot-2023-04-13-at-21.20.07.png" data-mid="175360112" border="0" src="https://freight.cargo.site/w/1000/i/ba2445f65bde7472fb357fb0751529f14d076a22f9dc049782525c578d09664f/Screenshot-2023-04-13-at-21.20.07.png" /> https://razvanpestean.com/The-Ivy-Asia-1 Wed, 05 Feb 2025 09:31:48 +0000 Razvan Pestean https://razvanpestean.com/The-Ivy-Asia-1 The Ivy Asia Lunar New Year For this campaign, we wanted to create something cinematic, drawing inspiration from the legendary Wong Kar-wai. Our goal was to make it feel both inviting and accessible while maintaining a sense of luxury. Visually, we aimed for a warm and welcoming aesthetic with a rich cinematic touch. Photography Kim Lang <img width="5504" height="8256" width_o="5504" height_o="8256" data-src="https://freight.cargo.site/t/original/i/ca64df179fd09e96a469c266e21decc3a8367216f07b60fe13d88dc3da07cd77/2024_12_09_THE_IVY_ASIA_CHINESE_NEW_YEAR3671.jpg" data-mid="226039607" border="0" src="https://freight.cargo.site/w/1000/i/ca64df179fd09e96a469c266e21decc3a8367216f07b60fe13d88dc3da07cd77/2024_12_09_THE_IVY_ASIA_CHINESE_NEW_YEAR3671.jpg" /> <img width="4008" height="6012" width_o="4008" height_o="6012" data-src="https://freight.cargo.site/t/original/i/988600963062966d66b1c81415eb574f801503f03362161c6469c536cfa6587a/2024_12_09_THE_IVY_ASIA_CHINESE_NEW_YEAR3723.jpg" data-mid="226039389" border="0" src="https://freight.cargo.site/w/1000/i/988600963062966d66b1c81415eb574f801503f03362161c6469c536cfa6587a/2024_12_09_THE_IVY_ASIA_CHINESE_NEW_YEAR3723.jpg" /> <img width="4008" height="6012" width_o="4008" height_o="6012" data-src="https://freight.cargo.site/t/original/i/2af09e44b52e2eae8fedd28d3e7dc0f1fca9d5343b5e229f10a0b68f2bf5a0c5/2024_12_09_THE_IVY_ASIA_CHINESE_NEW_YEAR5773.jpg" data-mid="226039392" border="0" src="https://freight.cargo.site/w/1000/i/2af09e44b52e2eae8fedd28d3e7dc0f1fca9d5343b5e229f10a0b68f2bf5a0c5/2024_12_09_THE_IVY_ASIA_CHINESE_NEW_YEAR5773.jpg" /> <img width="6012" height="4008" width_o="6012" height_o="4008" data-src="https://freight.cargo.site/t/original/i/e118c98b1bf101bafd274e73fe351edab65efaab69fa335179f6f8481694342c/2024_12_09_THE_IVY_ASIA_CHINESE_NEW_YEAR3420.jpg" data-mid="226039387" border="0" src="https://freight.cargo.site/w/1000/i/e118c98b1bf101bafd274e73fe351edab65efaab69fa335179f6f8481694342c/2024_12_09_THE_IVY_ASIA_CHINESE_NEW_YEAR3420.jpg" /> <img width="6012" height="4008" width_o="6012" height_o="4008" data-src="https://freight.cargo.site/t/original/i/6eee1a8d797432735d18ebeeedd63dc4b92b9b81058981d1d2ddf01692c6286d/2024_12_09_THE_IVY_ASIA_CHINESE_NEW_YEAR4707.jpg" data-mid="226039390" border="0" src="https://freight.cargo.site/w/1000/i/6eee1a8d797432735d18ebeeedd63dc4b92b9b81058981d1d2ddf01692c6286d/2024_12_09_THE_IVY_ASIA_CHINESE_NEW_YEAR4707.jpg" /> <img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/8c6a130b419b31dbe51fb78ab06c895a98d84e9c16bc78ea8e64ee27bf4440b7/2024_12_09_THE_IVY_ASIA_CHINESE_NEW_YEAR5704.jpg" data-mid="226039633" border="0" src="https://freight.cargo.site/w/1000/i/8c6a130b419b31dbe51fb78ab06c895a98d84e9c16bc78ea8e64ee27bf4440b7/2024_12_09_THE_IVY_ASIA_CHINESE_NEW_YEAR5704.jpg" />We created a digital page to guide customers through the Lunar New Year journey, ensuring creative consistency with the overall campaign. Serving as both a data capture tool and engagement hub, it boosted brand visibility by 30%. For the menu design, we collaborated with master illustrator Sean Sevestre to create a piece that feels both luxurious and inviting. The goal was to capture Ivy Asia’s bold identity while keeping it elegant and approachable. <img width="3160" height="2240" width_o="3160" height_o="2240" data-src="https://freight.cargo.site/t/original/i/a89ae566e73b919357adabf2aebb5ceaf8712e76d5301af0221cff9fd4ef4355/Screenshot-2025-02-08-at-10.57.45.png" data-mid="226211576" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/a89ae566e73b919357adabf2aebb5ceaf8712e76d5301af0221cff9fd4ef4355/Screenshot-2025-02-08-at-10.57.45.png" />To celebrate Lunar New Year, we designed an immersive experience that captivated both The Ivy Asia’s audience and the broader city. A mesmerizing drone dance spectacle illuminated the sky over London’s iconic Tower Bridge, blending tradition with innovation to create a breathtaking moment that embodied the brand’s spirit.